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25 Free Tips for Marketing your Blog

25 Free Tips for Marketing your Blog

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. It’s simple. People want to read good content, and with good content comes ad revenue. Well, maybe it’s not that easy… We’ve finally unleashed the secrets of successful blog marketing. Do note that these are not guaranteed to increase your click-through ratios and they will not bring good karma to you or your ads.. If only.. Nonetheless, these tips should benefit your blog and make it more user-friendly, more easily accessible, and more content-enabled.

There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them, so here is a -short- list of tips for marketing and optimizing a blog:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
* Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
* Add helper plugins specific to WordPress or MT
* Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup Google acount for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
10. Format archived posts, related posts.
11. Enable statistics for tracking – Performancing, Google Analytics, ClickTracks.
12. Submit RSS feed and Blog URL to prominent RSS and Blog directories / search engines.
13. Engage in an ongoing link building campaign.
14. If podcast or video content are available, submit to Podcast and Vlog directories.
15. Submit blog url to paid directories with categories for blogs – Yahoo, BOTW, bCentral, WOW, JoeAnt.
16. Optimize and distribute a press release announcing blog.
17. Request feedback or reviews of your blog in relevant forums, discussion threads. If you have a resourceful post that will help others, point to it.
18. Research and comment on relevant industry related blogs and blogs with significant centers of influence.
19. Post regularly. If it’s a news oriented blog, 3-5 times per day. If it’s an authoritative blog, 3-5 times per week, but each post must be unique and high value.
20. Monitor inbound links, traffic, comments and mentions of your blog – Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds.
21. Always respond to comments on your blog and when you detect a mention of your blog on another blog, thank that blogger in the comments of the post.
22. Make contact with related bloggers on AND offline if possible.
23. When making blog posts always cite the source with a link and don’t be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post and use anchor text when you link to previous posts you’ve made.
24. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you.
25. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog.

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Blog Marketing for the Expert Witness

Blog Marketing for the Expert Witness

What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online. You can actually syndicate your articles, making this a great way for experts to showcase their specialized knowledge.

Think of a blog as a form of an online journal, with frequent postings and observations on items of interest. Most blogs focus on a narrow subject area, which is ideal for experts. Hyperlinks to articles, websites and other blogs make this a very interactive medium that encourages audience participation.

The Pew Internet Study estimates that about 11% of Internet users – translating to 50 million people – are regular blog readers. Technorati, which claims to be the authority on what’s going on in the world of weblogs, tracks almost 42 million blogs.

Lawyers are active bloggers. According to an online survey conducted by Blogads.com late last year, 6.1% of bloggers work in the legal profession. The Litigation Section of the American Bar Association discovered that the majority of section members surveyed read at least one blog regularly and almost 20% publish their own blog.

The best way to understand a blog is to look at a few. The Google Blog has a very simple appearance. By contrast, some blogs in the legal market can be very sophisticated, like E-Discovery Law offered by Preston Gates & Ellis LLP or the ERISA Blog maintained by The Law Office of B. Janell Grenier. Law Professor Blogs offers a rich network of links to law blogs maintained by legal academics.

Three reasons to start a blog

1. Blog software is frequently free or nominally priced

2. Blogs increase your search engine rankings

3. Postings get widespread distribution through syndication

If you like to write and have information to share about your area of expertise, a blog can be a great marketing tool.

Three cautions before you start blogging

Look before you leap into a blog. Launching a professional looking blog requires careful advance planning. Here are some pointers to keep in mind:

1. Create a strategic framework for the type of information you intend to publish

2. Post new content frequently to keep your blog fresh

3. Take advantage of syndication features to maximize the reach of your blog

Basically, make sure you have the time to maintain your blog with high quality and timely information. Just because you get named as an expert on a big case is no excuse to neglect or abandon your blog.

Blog publishing services

Now, let’s say you are interested and want to find out more about launching a blog. One place to start is with your website hosting service. Chances are you can link a blog to your website for a small additional monthly fee. I host with GoDaddy for example, and they offer blog software for as little as $2.99 per month.

Leading blog services include Blogger (owned by Google), TypePad and Moveable Type (both owned by Six Apart Ltd.), and WordPress. LexBlog targets the legal market with a full-service offering that includes strategic design, implementation and training.

Blog features encourage interaction

The beauty of the blog is the way it allows you to organize, archive and syndicate your articles. Here are a few features you should consider:

.Archives A calendar on the front page of your blog can link readers to articles posted on a certain date. You can also organize articles by author or alphabetically.

.Blogrolls Present your readers with a sidebar list of other blogs on related topics that you recommend.

.Email a friend Add a button to your blog for easy emailing.
News Feeds. RSS (“Really Simple Syndication”) is a blog technique that allows you to easily distribute your postings to other blogs. Interested parties can also come to your blog and quickly set up an automatic feed of your news for publication on their site. Read more about feeds at Wikipedia.

.Reader Feedback Allow your readers to comment on your blog postings to maximize audience interest. Some of the techniques used for this purpose include trackbacks, pingbacks or comment moderation.

.Permalinks Give your postings a static URL so that readers can easily share links or revisit a favorite posting.

The Internet is in a constant state of evolution, with blogs being the latest example. Have fun and happy blogging! Write us if you have any questions or comments.

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Wealth Funnel System & Developmental Performance Consultants: Blogs

Wealth Funnel System & Developmental Performance Consultants: Blogs

Derrick Harper’s Wealth Funnel System (WFS) and Developmental Performance Consultants (DPC)Introduces You to the Wonderful World of BLOGS

Boynton Beach, FL – May 6, 2008

I’m sure most of you have heard the words blog, blogger, or blogging.
If you are anything like me you have probably thought to yourself “I don’t have a clue what they are talking about!” Have you had that experience before?

If so, not to worry because we, at Developmental Performance Consultants along with Derrick Harper’s Wealth Funnel System of online marketing education, want to share with you some information and insight into the wonderful world of BLOGS and how you can utilize this web 2.0 technology platform to get your products/services and business more exposure on the world wide web.

What is a BLOG? Take the words “Web” + “log” = “Blog”.
A blog is, in the case for this article, textual in content and is an online interactive journal used to build relationships between you and your potential/existing clients.

There are a couple of Blog Platforms to get familiar with; “Hosted Blog Platforms” and “Stand Alone Blog Platforms”.

A few of the Hosted Blog Platforms DPC and WFS use are: Blogger, MySpace, and WordPress. They are Free, easy to use, simple to implement, and are indexed to the Search Engines rather quickly.

The other type of Blog Platform is the Stand Alone Platform and they include: WordPress (which is currently #1 out of the top 50 Blog Spots), and ProBlogger. These are both Free to post to however, there is a domain name fee, and a hosting fee you are responsible for.

One of the advantages of the Stand Alone Blog Platform is you can post the blogs directly on your company’s website. You can also be a little more creative in the design of the Blog as opposed to the standard templates found with the Hosted Blog Platforms.

Derrick Harper & The Wealth Funnel System teach you to be the “Expert” on the products/services you offer by using blog platforms to get your personal branding online marketing campaign out to your clients. Remember, people are looking to you for the leadership skills along with your knowledge and education so you need as many avenues as possible to reach them.

We hope this education has given you an insight into the world of blogs and will be beneficial to you as continue to build your business and online personal branding marketing campaign.

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The Daily Schedule Of A Blogger

The Daily Schedule Of A Blogger

The astute online business owner is keenly aware of the benefits from daily blogging and having a sound blog design solution. Maintaining a blog may seem tedious and some marketers are simply unaware of the advantages that it offers, but the savvy web site owners have a complete understanding of why this tool should be a part of every business arsenal. In order to produce more business and add more funds to the bank vault, many online business professionals employ the use of blogs on a daily basis. Having such a presence on the internet is much simpler than many online marketers may realize.

The online business novice should start with a blog engine marketing search and find a niche that is suitable for his/her online goals and objectives. When choosing a blogging host, the online business owner should consider the top two sites that are search engine friendly and have a solid reputation for providing quality service. Those two sites are WordPress and Blogger. Both are considered to be the most formidable blogging sites on the internet and are certainly the most popular. Various templates are provided by each service and it is highly recommended due to ease of use and professional appearance. Too, several online services provide templates for business and personal use and can be found with a diligent search on the internet.

Online marketers are continuously searching for the best online blogging business tip and there are a few secrets which serve to assist in any online campaign that is successful. First, blogs do not need to have lengthy entries or eloquently written material. A few sentences each day with pertinent information will suffice and each entry should be accompanied with a signature and a backlink to the main web site. The content should be relevant and interesting or exciting enough to attract visitors and responses. Strategic keywords need to be embedded within the daily entry and should not be overused. Pictures and graphics can be scattered throughout the blog and could add a certain character and flair, but are truly not necessary. Interactive polls and surveys will undoubtedly attract more internet surfers which, in turn, will draw them to the main site for potential transactions.

Online business marketers who engage in a blogging campaign will inevitably seek to have the best blog design solution possible and should succeed with the right tools and planning. Too, blogging is not necessarily time consuming and it’s an easy to use strategy for obtaining online traffic.

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Creating The Unique Blog – Consider Photobucket

Creating The Unique Blog – Consider Photobucket

The blogging phenomenon continues to grow after it was initially introduced more than ten years ago. This online craze now includes the popular photography site Photobucket with their ever growing Photobucket Blog. The concept is a simple one – you can create a blog that is embedded with your favorite pictures. In addition, this site may contain pictures from your family vacation, a social gathering, formal functions, and can even include your marketing ventures.

While some may be quick to dismiss the possibility of using such a site for an online business presence, it can, in fact, bring a whole new set of specifically targeted customers to your web site. There is no need to resemble a “blogger tech geek” when using this personalized service and it’s target rich features. Combined with your seasoned marketing skills, it affords the internet business owner to take a much more relaxed focus to acquiring a new set of customers.

Countless thousands use the site’s photography services each day and their online community continues to grow and expand. Too, you can take the opportunity to post responses at various member blogs and provide backlinks to your web site. While other web site owners are concentrating on the well-known sites (and these services should be used too, of course), you can be one of the few who should summon this marketing power in order to propel your business to new heights.

Now you can see how this popular photography site can reach an entirely new audience and clientèle. Another advantage of using this service for your online business comes from knowing that you can attract a targeted audience of potential customers. For example, if your web site is dedicated to digital cameras, then your likelihood to attract members of Photobucket is certainly increased as compared to using a more traditional service like WordPress.

Having a unique internet presence with little to no competition benefits your web site and it is a sound business principle, but having an atypical blog design solution can only increase your ability to attract a growing customer base. By employing this method to your marketing schemes, your online business will continue to expand and prosper as you seek to gain new growth each day.

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Upgrading A Blog With Furnishings

Upgrading A Blog With Furnishings

Much like having a home with nice furnishings, a blogging site such as 360 Blog Yahoo can be enhanced with many “decorative” features that bring a flair and dynamic personality to the equation. Many bloggers have the usual site nuances such as textual entries, pictures, video clips, audio, and various features that attract a certain segment of the internet surfing audience. Online marketers have discovered that blogging can lure targeted visitors which could become paying customers. With this in mind, the web site owner will certainly add enticements to the online portfolio and use these items for marketing purposes. There are six furnishings that your blogging site can immediately utilize for attracting a targeted clientèle.

First, consider placing polls within your blogging site on a periodic basis. Make it relevant to the featured topic of the blog and use the results of each poll as a gauge to determine what your targeted audience prefers. Interactive polls with a popular issue or subject can bring swarms of traffic to a blog and these targeted visitors could become paying customers.

Second, your blog design solution should contemplate the use of surveys. Like polls, you can use the results as a measuring device in order to determine the wants and needs of your visitors.

Another blogging business tip centers on contests. On occasion, your blog could offer a prize (cash or a physical product) as a marketing technique that is designed to draw even more traffic to your site. Be advised that contests are subject to all applicable laws on the local, state, and federal levels.

Online marketers obviously use blogs as a means to obtaining internet traffic for a web site that is devoted to selling products or a service. Your WordPress, 360 Blog Yahoo, or Blogger site can be used for various promotions and specials that will entice ready to purchase customers.

Banners and banner exchange programs are experiencing a resurgence in the online marketing community. Most bloggers are unaware of the potential that a banner program can bring to the online business, but the risk/reward ratio is slanted to the marketers and it’s extremely cost effective.

The final furnishing that can enhance your blog is the usage of RSS feeds. For several years now, this tool has been used primarily for search engine optimization purposes and it also affords the web site owner to have news feeds that are connected to the blog’s topic.

Each one of these unique furnishings can make your blog design solution a winner and can easily fit within most budgets.

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Starting And Maintaining A Blog

Starting And Maintaining A Blog

As the online business industry grows and matures, marketers are continually seeking out new sources of internet traffic and the tools to succeed. Blogging was introduced to the web in the late 1990s and it has become a staple of the online marketing industry. Most web site owners now incorporate a blog design solution as a part of their business establishment and utilize it as a tool for obtaining targeted traffic. If you’re new to blogging and/or new to online marketing, this avenue of generating visitors to your web site should be an essential element of your business plan.

Blogging is much easier than you may realize. The first step involves choosing a site to host your blog. WordPress, Blogger, and 360 Blog Yahoo are widely used by the marketing industry and each one is highly recommended in the blogging community. Blogs are simple to use and very easy to maintain. Daily updates generally require no more than a few sentences each day. However, blog topics can be rather lengthy if the occasion dictates a sizable and extensive entry. Make a habit of updating your blog on a daily basis and keep the topics interesting, entertaining, informative, and use some humor when the situation arises.

The physical appearance of your blog should be attractive, yet very neutral. Do not use gaudy colors or templates that make the text difficult to read. A light color for the background is recommended and the text should be darker in color. Additional features such as pictures, video clips, audio clips, and banners need to be strategically placed and easy to access. If your blog is going to include Google Adsense, be sure to follow Google’s suggestions for placement and plan accordingly.

Be sure to allow for comments on your blog. This blogging business tip should not be ignored. Comments are made by visitors and visitors can become paying customers. As the blog gains in popularity, the opportunity to acquire more visitors and customers constantly increases.

As a new blogger, the aforementioned tips can enhance your blog design solution and it will allow for an increase in business and a growing customer base. As the blog grows and flourishes, so will your loyalty from enthusiastic customers.

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Blogging Wars – WordPress Vs Blogger Part 1

Blogging Wars – WordPress Vs Blogger Part 1

There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is WordPress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.

You also need to understand that there are different versions of WordPress, the earliest now termed as “WordPress” at WordPress.org, and the hosted version similar to Blogger now termed “WordPress.com” which is of course available WordPress.com. Only the latter comes with free hosting on a sub-domain account. We’ll discuss this in Part 2.

For Part 1 of this article, we look only at the self-hosted version of WordPress. Here’s the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you’re set-up you can start posting immediately. If you want to add a designer’s touch to your blog, there are also tons of blogger templates available for free.

Installing WordPress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your WordPress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With WordPress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your WordPress into a magazine-like portal.

Publishing with Blogger can extremely furstrating. It can take forever to post articles, especially if you’re making changes to the entire website. With WordPress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating.

With a Blogger account, you can get additional features like “Shout Boxes” that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that’s as far as you can go with Blogger.

With WordPress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional “plugins” and advanced tools, you can also extend WordPress to far beyond just a blogging platform.

The talk today is about using WordPress as a complete, user-friendly Content Management System or CMS. Unlike complicated predecessors like PHPPostNuke, B2, Mambo or even Joomla, WordPress is user friendly. Plus, the availability of source codes in this open-source system coupled with a strong community makes it possible to use WordPress as an article management system, classifieds system, direct-selling site and even a paid membership site.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content

Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don’t have absolute control over your own blog. With WordPress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of WordPress (not WordPress.com), you’re free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don’t forget that!

5) Search Engine Optimization and Traffic

There’s this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won’t say that this is illogical, but from my experience, there’s no such favoritism.

I’ve heard as many stories of getting indexed fast and ranking high in search engines from both WordPress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with WordPress on your own domain you can ping as many blog directories as you want, and start getting more traffic.

As a conclusion, I would say that WordPress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There’s no doubt that it’s easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With WordPress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using WordPress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go WordPress, you don’t go back.

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3 Useful Free Blogging Features

3 Useful Free Blogging Features

The number of internet users is increasing everyday. This is because there are interesting and knowledgeable discoveries found online. What most people like on the internet is that they are able to send messages in an instant. In addition, they are getting more and more fascinated with other sites.

Sometimes, people use the internet as their online diary or journal. Others would use it to promote a product. Either way, there is one site that is famous for these things, we call it as Blogging or the Internet Blogging. There are many website providers who are now offering free usage of blogging software packages because of the rapid increase of blogging users.

Examples of the free blogging software are B2evolution, Nucleus and the WordPress. These programs have the same features. This is why most internet users ask which of the software is simple to use and would suit the needs of a specific website.

However, the answer to which one is the simplest depends on the real purpose of the free blogging website. If your main objective is to share your point of view and opinions to the public, you can use different blogging software. However, if it is for promotional purposes, use software designed such purpose because a blog for promotion has completely different requirements.

Below is the list of the free blogging software and their features:

• WordPress Free Blogging Software

WordPress is usually used for personal blogging. It has an open source, modern personal publishing design which is focus on the appearance of the blog. By only using the WordPress, there is no need to gather or your journals and compile it as one. Just write your article. And choose which features you want and the blog will be published immediately to your site.

This software is easy to customize and it offers different functionality. As you get used to it very well, you will learn to add fresh features which will make your site interesting and trendy.

• B2evolution Free Blogging Software

Like the WordPress, this is also an advanced internet blogging software. This free blogging software has a skinning system which lets the users to make many blogs in separate groups with different look or appearance for every blog.

B2evolution has the capability to change skin to make the blog get a new appearance. This software is good for promotional purposes. Therefore, you are planning to create and publish many different themes, B2evolution is the right software for you.

• Nucleus Free Blogging Software

Nucleus has dominant features which is applicable in promoting your blog. It is capable to optimize the URLs. This helps the user create a blog that is easy to use.

One great feature of the Nucleus is that it is capable to present many blogs using a single page. The Nucleus also has a feature that is very good in promoting a particular site.

These three blogging software provide the best feature that you need to create an effective and interesting blog. Remember they are all free, so there is no need to be hesitant in using them.

However, you must choose the software that will be a great help to you in achieving your main objective in creating a blog. In this way, you are making sure that your blog is unique and it will satisfy you and your needs.

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The Best Blog Software Online

The Best Blog Software Online

The number of internet users is increasing everyday. This is because there are interesting and knowledgeable discoveries found online. What most people like on the internet is that they are able to send messages in an instant. In addition, they are getting more and more fascinated with other sites.

Sometimes, people use the internet as their online diary or journal. Others would use it to promote a product. Either way, there is one site that is famous for these things, we call it as Blogging or the Internet Blogging. There are many website providers who are now offering free usage of blogging software packages because of the rapid increase of blogging users.

Examples of the free blogging software are B2evolution, Nucleus and the WordPress. These programs have the same features. This is why most internet users ask which of the software is simple to use and would suit the needs of a specific website.

However, the answer to which one is the simplest depends on the real purpose of the free blogging website. If your main objective is to share your point of view and opinions to the public, you can use different blogging software. However, if it is for promotional purposes, use software designed such purpose because a blog for promotion has completely different requirements.

Below is the list of the free blogging software and their features:

• WordPress Free Blogging Software

WordPress is usually used for personal blogging. It has an open source, modern personal publishing design which is focus on the appearance of the blog. By only using the WordPress, there is no need to gather or your journals and compile it as one. Just write your article. And choose which features you want and the blog will be published immediately to your site.

This software is easy to customize and it offers different functionality. As you get used to it very well, you will learn to add fresh features which will make your site interesting and trendy.

• B2evolution Free Blogging Software

Like the WordPress, this is also an advanced internet blogging software. This free blogging software has a skinning system which lets the users to make many blogs in separate groups with different look or appearance for every blog.

B2evolution has the capability to change skin to make the blog get a new appearance. This software is good for promotional purposes. Therefore, you are planning to create and publish many different themes, B2evolution is the right software for you.

• Nucleus Free Blogging Software

Nucleus has dominant features which is applicable in promoting your blog. It is capable to optimize the URLs. This helps the user create a blog that is easy to use.

One great feature of the Nucleus is that it is capable to present many blogs using a single page. The Nucleus also has a feature that is very good in promoting a particular site.

These three blogging software provide the best feature that you need to create an effective and interesting blog. Remember they are all free, so there is no need to be hesitant in using them.

However, you must choose the software that will be a great help to you in achieving your main objective in creating a blog. In this way, you are making sure that your blog is unique and it will satisfy you and your needs.